Brand fashion film
Sony X
Second Bloom
Project overview
For the launch of Second Bloom, I collaborated with Sony to produce a bold and visually engaging fashion film that reflects the brand’s vibrant energy and focus on sustainable fashion.
The film follows the stories of three creative women, each thriving in their craft, embodying the confidence and individuality at the heart of Second Bloom. Shot across various locations in Berlin using Sony’s G lenses, the project blends storytelling with striking visuals to bring the brand’s vision to life. This collaboration was about more than just a launch—it was about building a cohesive identity that bridges the worlds of fashion, sustainability, and creativity.
Results
The Second Bloom launch campaign received an outpouring of positive feedback. The video connected with viewers, and the website offered a seamless, visually stunning shopping experience. Sony was thrilled with the outcome, and the entire project helped set Second Bloom apart as a fresh and exciting name in sustainable fashion.
It was a launch that felt true to the brand and opened the door for even bigger things ahead.
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